Ancient Truths to Building a Successful Business Part 2

<h2> Take Responsibility and make the needed Adjustments <h2>

           

<p> The only certainty in business is that things will go wrong. This is believed to be the inherent part of the process. The key is to take responsibility for the mistakes that get made and the problems that occur and fix them. Responsibility doesn’t mean feeling upset about it or blaming your partners or employees. It means recognizing what went wrong and then solving the problem. It doesn’t matter whose fault it was. <p>

           

<p> Winners seek to identify the cause of the problem as well as several possible solutions. How could the problem have been avoided? What did you do to contribute to it? Then, agree on a new course of conduct and move on. Be ready to make further adjustments. It’s not the problems that cause businesses to succeed or fail; it’s your response to those problems. Take responsibility and course correct. That’s a winner’s approach. <p>

           

<p> If there is one thing that can catapult your business into success, it’s this: always deliver more than you promise. Some entrepreneurs feel that they have to promise the moon in order to get the customer in the first place and that there is nothing left to give customers to ensure their satisfaction. This is just not true. There is always more to give. Here are a few examples: <br>

  • Bonus program (free report or audio) that better explains what they purchased or teaches the customer to get more benefit out of it. For example, if you sell a piece of furniture, you could add a special report on how to clean it or stain proof it.
  • A free telephone coaching session. <br>
  • A discount for using a preferred vendor. When I practiced law, I gave our real estate clients a discount voucher for a local moving company or restaurant. <br>
  • A bonus CD about another program of interest that you might offer. <br>
  • A free yearly update and analysis. <p>

 

<p> The list is endless. The point is you want to give the customer more than they anticipated. The extra bonus will let them know that you value their business and the information will keep them connected to your business. <p>